early morning on thursday august 10, vice president pence detailed the administration’s plans to create a space force, and now the trump administration wants to know which logo to use for the new branch of the military. the make america great again committee emailed supporters today asking them to vote on six potential logos. 

trump administration asks supporters to vote on space force logo

images courtesy of trump administration

 

 

president trump wants a space force – a groundbreaking endeavour for the future of america and the final frontier,’ wrote brad pascale, trump’s 2020 re-election campaign manager, who penned the email. the correspondence details plans to create a ‘new line of gear’ based on one of the design.

trump administration asks supporters to vote on space force logo

 

 

it is unclear whether the most popular logo will actually be adopted by the sixth military service, or just used on merchandise produced by the campaign to mark the announcement. the six logos all feature the words ‘space force’, with one also including the slogan ‘mars awaits’ although the space force really will have nothing to do with mars. another is almost identical to NASA’s official logo.

trump administration asks supporters to vote on space force logo

 

space force has quickly become a major part of trump’s presidency. during the national space council meeting last month, US president donald trump expressed his desire for the pentagon to establish a sixth arm of the US military called ‘space force’, dedicated to conquering the far reaches of space. following this news, bloomberg businessweek invited eight leading designers to propose their own logo design, several of which, including one designed by renowned graphic designer milton glaser, perfectly mocked the president and the new branch. 

  • IMO none of these logos capture the essence of SF – to instill a sense of peace and security when the American people think about “alien” – interdimensional visitors, etc. These logos almost convey a “silly” theme. When one thinks about a branch of the American Military (or a federal branch such as the FBI, CIA, DOD, etc.), their logo’s are distinguished, very elegant and noble. I don’t see those characteristics on any of these logos.

    Robert T. says:
  • I like the one with all the red.

    Lisa Rogers says:
  • As ex-military, my opinion is we already have too many services. Frankly, you could do away with the Marines and not be short ground troops or air support. NASA is an empty shell, give some of these duties to them or the AF. Adding another bureaucracy is lunacy — adding only to the public burden. Jeez!

    Jim

    JimCan says:
  • It’s way too late, and way too early for an April Fools’ joke; but these cannot seriously be the proposed options for a Space Force logo. Seriously?

    Stephen says:
  • For the love of Glaser, don’t use clip art or the outline of current technology in a logo.
    Can you find out who designed these?

    Paul Smedberg says:
  • I like the mostly grey one, the one that looks like a shuttle is pulling up a circus tent.

    Alberto says:
  • Upper left is best (first logo). But why is the “space shuttle” in it? (The program was ended in 2011)

    test says:
  • Is this a joke?

    Aaron Puls says:
  • 1. There is no need of a Space Force.
    2. Presuming these were done ‘in-house’ by some esteemed members of Trump’s team as they are really bad. Bordering on farcical.

    Aaron Puls says:
  • You usually don’t end up with a good identity when you allow a committee or non-creative to create and judge a logo. US Government agencies have standards manuals for graphics that specify the visual style for government publications, websites, signage, etc. Checking those out would be a good first point of reference. The Space Force logo should identify graphically as a part of the US Government and US military family. Here’s an example link to NASA’s 1976 Graphics Standards Manual – https://www.nasa.gov/sites/default/files/atoms/files/nasa_graphics_manual_nhb_1430-2_jan_1976.pdf

    AndyD says:
  • They look like logos for a cartoon TV series.

    Jim T says:
  • Back in the 70’s and 80’s I designed and wrote Corporate and Company Identity Manuals.
    These are a total joke from the same foolish administration.

    JC says:

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