turner duckworth: coca cola re design

aluminum cans – L-R: diet coke plus, coca cola classic, coca cola zero, diet coke.

to add to the list of awards it’s received already – turner duckworth’s coca-cola re-branding scooped the grand prix at the cannes advertising festival. – read more

detail of the ‘diet coke plus’ mark – a + symbol is incorporated into the ‘P’ of plus.

delivery trucks

for the last year and a bit – the turner duckworth has concentrated on ‘cleaning-up’ the major multinational brand’s image and celebrating its core brand image.

drinks cups

aluminum bottles

turner duckworth website: http://www.turnerduckworth.com brand new discuss the re-branding here

– via design observer