IKEA + ubi bene install climbable vertical apartment in france
 
IKEA + ubi bene install climbable vertical apartment in france
sep 12, 2014

IKEA + ubi bene install climbable vertical apartment in france

IKEA + ubi bene install climbable vertical apartment in france
image courtesy of ubi bene

 

 

 

in celebration of the opening of its clermont-ferrand store in france, IKEA has collaborated with local communication agency ubi bene to install a climbable wall made of dozens of the swedish brand’s furniture products. the mock-apartment is set onto the vertical surface, with beds, bookshelves, tables and chairs serving as mounts on which to scale. the vibrantly colored plane is patterned with prints, carpets, towels and textiles, all possible purchases at the mega-store. as participants climb their way to the top, sofas and swinging chairs allow a space for a short rest.

ubi bene IKEA climbable wall apartment in clermont-ferrand france
the vibrantly colored plane is patterned with prints, carpets, towels and textiles
image courtesy of ubi bene

ubi bene IKEA climbing apartment wall clermont-ferrand france
image courtesy of ubi bene

ubi bene IKEA climbable wall apartment in clermont-ferrand france
as participants climb their way to the top, sofas and swinging chairs allow a space for a short rest
image via la pubothèque

ubi bene IKEA climbing apartment wall clermont-ferrand france
image via la pubothèque

 

via golem13

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