it’s MoMA’s time! UNIMATIC’s zesty watches display colors inspired by the museum’s tickets

UNIMATIC modello uno diving watches bring out colored dials

UNIMATIC splashes a burst of color for its new Modello Uno Diving Watches, inspired by the color palette of The Museum of Modern Art (MoMA) and its vibrant admission tickets. The modern art of time-telling emerges as colored dials draw attention to the wearer. UNIMATIC plays with contrasting hues too, bringing out stark shades. The luminous and luminova indexes are visible, making it easier for the wearer to see the time. The hour markers’ design reminisces of objects that glow in the dark or under purple UV light.

The numbers for the hours are gone, replaced by the playful design of geometric shapes, including a circle, rectangle, and triangle. Their shades stand out from their backdrop, allowing the shapes to appear translucent even at nighttime. Scrutinizing the vibrantly colored dials, the MoMA logo is placed at the bottom to let the wearer know about the collaboration. The limited-edition series is also individually numbered, a move to guarantee authenticity and to usher in the sense of a collector’s edition.

images by UNIMATIC

Timepiece designs inspired by MoMA’s color scheme

UNIMATIC’s MoMA Modello Uno Diving Watches come with black straps to allow the colored dials to bring out their zesty personality. These timepiece designs are powered by a SEIKO NH35A Automatic movement that beats inside its stainless steel 41.5mm x 12.9mm case. Giovanni Moro, UNIMATIC’s co-founder, who also spoke about the importance of wristwatches amidst smartphones in 2022 at the DAAily Bar, says that he still has the MoMA admission ticket from the very first time he visited the museum.

This, alongside MoMA’s branding manual, nudged UNIMATIC as to what the new Modello Uno Diving Watches would look like in honor of MoMA. No lavish decoration or styles, just the pure color palette and reminiscence of MoMA. The Modello Uno Diving Watches focus more on instant readability and color schemes. Giovanni Moro adds that the design team’s job was to find the best solution to bring out these vibrant shades and for the wearer to easily recall MoMA, all the while synthesizing them into an original UNIMATIC take.

The MoMA UNIMATIC Modello Uno Diving Watches will retail for 730 USD and be exclusively sold at MoMA Design Store’s Midtown and Soho locations alongside the online retail starting October 2023.

UNIMATIC splashes a burst of color for its new Modello Uno Diving Watches