urbantainer lights up adidas flagship store with boost energy lab

the sports apparel company is happy to provide visitors with an opportunity to fully experience the 'boost running shoes' through visually stimulating, interactive installations.

Urbantainer edited by peter corboy October 31, 2014 2 min

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with the launch of the ‘boost running shoes’, URBANTAINER and adidas constructed the ‘boost energy lab’ experience space in the sports company’s myeondong, south korea flagship store. following the much acclaimed ‘springblade innovation lab’, the architecture office brought together graphic design, light installations, and enhanced experience touch points in an overall concept direction to create a unified brand atmosphere.

video courtesy of urbantainer

the installation consists of two parts: the display zone and the experience zone. the first area highlights the functionality of the product by focusing on its cushioning. the flexibility of this material gives athletes the ability to move freely, which is represented by a collection of acrylic cylinders. in turn, the play between cohesion and explosive power of the energy capsules manifests itself in a moving light installation. meanwhile, the LED panels in the floor of the second area allows visitors to fully experience the shoe. as they interact with the ground by performing physical activities, mappings of their results are projected onto sculptural backgrounds.

urbantainer adidas boost energy lab store seoul south korea
the display zone with shoes embedded in the LED shelves
photos © young kim_indipos
all images courtesy of urbantainer

urbantainer adidas boost energy lab store seoul south korea
the floor panels of the experience zone
photo © young kim_indipos

urbantainer adidas boost energy lab store seoul south korea
the façade changes throughout the night
photos © young kim_indipos (gif by designboom)

urbantainer adidas boost energy lab store seoul south korea
detail of the shelving system
photo © young kim_indipos

project info:

location: kumkang building, 23-5 chungmu-ro 1ga, jung-gu, seoul
completion date: august 12, 2014
space design: bohyung kim, minsuk kim, sujung lee, younjin jeong
brand design: minjeong choi
media art: tommy lee, victor jang

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.