valcucine’s kitchen becomes open! call for ideas




valcucine and dotdotdot are making an open call-for-ideas around the theme of the ‘open source kitchen’. during milan design week 2014, the valcucine showroom in the city’s brera district (corso garibaldi, 99) will be transformed into a brain-storming marathon, and incubator of ideas, where creatives will participate in reinterpreting the italian company’s meccanica system (of demode engineered by Valucine) by developing concepts for expanding the structure in the form of accessories, and add-on components, through digital fabrication and model making. the purpose of the workshop is to design new aesthetics and/or functional solutions that can be further explored through traditional handicraft traditions and/or technology, specifically for meccanica.


valcucine kitchen becomes open designboom
the workshop is looking to develop new accessories and add-ons for its meccanica kitchen system (pictured)




valcucine is making an open-call to select 10 individuals to participate in the 6-day event at which time they will develop suggestions and new interactions in which to enhance the philosophies that have been employed in the realization of the meccanica kitchen framework. they will work alongside the dotdotdot design studio and team of experts including: massimo menichinelli (open design facilitator), enrico bassi (fablab torino coordinator, stefano maffei (professor at politecnico milano), giulio iacchetti (designer), dario buzzini (IDEO new york). students and professionals working across all creative disciplines – from designers to architects, developers to programmers – are invited to submit their applications to take-part in the digital fabrication studio.


the resulting projects will be exhibited from the evening of friday, april 11th at 6PM to sunday, april 13th, 2014.

valcucine kitchen becomes open designboom




if you are interested in participating, the deadline to send in applications is march 19th, 2014. the first 10 successful candidates will be contacted by valcucine by midnight on friday, march 21st to confirm their admission to the workshop. each of the chosen designers will receive a refund for the expenses borne consisting of a total of € 500. costs for prototypes, materials and instruments will be borne by the organization.


please visit the official ‘kitchen becomes OPEN!’ call for ideas for full information and application requirements here.



valcucine kitchen becomes open designboom