vertty reinvents beach towels with triangle in australia
all images courtesy of vertty
start-up company vertty has reinvented the traditional beach towel, using a triangular-shaped design and eco-friendly materials. the team of portuguese entrepreneurs developed the concept while surfing in australia, influenced by the fact that most towels appear very similar they wanted to conceive something unique and adopted the slogan, ‘try a different tryangle’. handmade and produced in portugal, the product includes a waterproof pocket, comes in a large size, and uses a lightweight and soft material that dries quickly. the incorporation of a different tag into each piece refers to the concept’s focus on small details, while the brand’s story seeks to tell one of a cosmopolitan spirit that travels to the relaxed environment of the beach.
‘vertty – shape shifter’
video courtesy of vertty
a line-up of different colors in the vertty collection
vertty’s mobile showroom is used to travel around to different locations with the towels
the traveling showroom number two
the triangular packaging box for the towels
detail of the tag on the jade and classic yellow models
the different features that make up the towel
vertty’s business cards each reference a different design
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lets hope the next evolution is a trapezium shape.
(big shoulders small legs…..) -less wasteage on materials too, so may get down to $50
but no doubt they’ll insist on trying a rhombus first
Looks nice, but $90.00 USD for a beach towel seems a bit steep. I would have found a shorter model—she does not look comfortable. 185 cm is approximately 72.8 inches, but the photo makes it look much shorter. Or does the industry now measure towels on the diagonal like televisions?
am I missing something, it’s a towel right?