vertty reinvents beach towels with triangle shape in australia

vertty reinvents beach towels with triangle in australia
all images courtesy of vertty

 

 

 

start-up company vertty has reinvented the traditional beach towel, using a triangular-shaped design and eco-friendly materials. the team of portuguese entrepreneurs developed the concept while surfing in australia, influenced by the fact that most towels appear very similar they wanted to conceive something unique and adopted the slogan, ‘try a different tryangle’. handmade and produced in portugal, the product includes a waterproof pocket, comes in a large size, and uses a lightweight and soft material that dries quickly. the incorporation of a different tag into each piece refers to the concept’s focus on small details, while the brand’s story seeks to tell one of a cosmopolitan spirit that travels to the relaxed environment of the beach. 

 

 

‘vertty – shape shifter’
video courtesy of vertty

 

 

a line-up of different colors in the vertty collection

 

 

vertty’s mobile showroom is used to travel around to different locations with the towels

 

 

the traveling showroom number two

 

 

the triangular packaging box for the towels

 

 

detail of the tag on the jade and classic yellow models

 

 

the different features that make up the towel

 

 

vertty’s business cards each reference a different design

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.