vertty reinvents beach towels with triangle shape in australia

vertty reinvents beach towels with triangle in australia
all images courtesy of vertty

start-up company vertty has reinvented the traditional beach towel, using a triangular-shaped design and eco-friendly materials. the team of portuguese entrepreneurs developed the concept while surfing in australia, influenced by the fact that most towels appear very similar they wanted to conceive something unique and adopted the slogan, ‘try a different tryangle’. handmade and produced in portugal, the product includes a waterproof pocket, comes in a large size, and uses a lightweight and soft material that dries quickly. the incorporation of a different tag into each piece refers to the concept’s focus on small details, while the brand’s story seeks to tell one of a cosmopolitan spirit that travels to the relaxed environment of the beach. 

a line-up of different colors in the vertty collection

vertty’s mobile showroom is used to travel around to different locations with the towels

the traveling showroom number two

the triangular packaging box for the towels

detail of the tag on the jade and classic yellow models

the different features that make up the towel

vertty’s business cards each reference a different design

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