vertty reinvents beach towels with triangle shape in australia
vertty reinvents beach towels with triangle shape in australia vertty reinvents beach towels with triangle shape in australia
jan 07, 2014

vertty reinvents beach towels with triangle shape in australia

vertty reinvents beach towels with triangle in australia
all images courtesy of vertty




start-up company vertty has reinvented the traditional beach towel, using a triangular-shaped design and eco-friendly materials. the team of portuguese entrepreneurs developed the concept while surfing in australia, influenced by the fact that most towels appear very similar they wanted to conceive something unique and adopted the slogan, ‘try a different tryangle’. handmade and produced in portugal, the product includes a waterproof pocket, comes in a large size, and uses a lightweight and soft material that dries quickly. the incorporation of a different tag into each piece refers to the concept’s focus on small details, while the brand’s story seeks to tell one of a cosmopolitan spirit that travels to the relaxed environment of the beach.



‘vertty – shape shifter’
video courtesy of vertty



a line-up of different colors in the vertty collection



vertty’s mobile showroom is used to travel around to different locations with the towels



the traveling showroom number two



the triangular packaging box for the towels



detail of the tag on the jade and classic yellow models



the different features that make up the towel



vertty’s business cards each reference a different design



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

  • am I missing something, it’s a towel right?

    alberto says:
  • Looks nice, but $90.00 USD for a beach towel seems a bit steep. I would have found a shorter model—she does not look comfortable. 185 cm is approximately 72.8 inches, but the photo makes it look much shorter. Or does the industry now measure towels on the diagonal like televisions?

    lbeckert says:
  • lets hope the next evolution is a trapezium shape.
    (big shoulders small legs…..) -less wasteage on materials too, so may get down to $50

    but no doubt they’ll insist on trying a rhombus first

    mackenzie collins says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
502,545 subscribers
- see sample
- see sample