viktor hertz: honest logos
viktor hertz: honest logos viktor hertz: honest logos
jan 04, 2012

viktor hertz: honest logos

all images courtesy of viktor hertz

viktor hertz is a swedish graphic designer whose ‘honest logos’ project, really tells it like it is. the idea behind the re-appropriated graphics, are hertz’s means of revealing the actual content and truth behind the company at hand and its products. as of recent, the designer has developed ten new logos to add to the first series he created. in the wake of ‘revealing the truth’, the new logos also give us a chance to reflect on our own personal habits of consumption.

— below is a look at some of the graphics from viktor hertz’s first series of ‘honest logos’:

via huffington post

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  • very old concept…

    diego says:
  • still hilarious tho

    g says:
  • great stuff!

    mini says:
  • some are pretty good, others just childish

    dbkii says:
  • Funny but not good enough for design boom – my kids do this stuff for kicks… and often better. This should be relegated to trashy spoof sites.

    Furthermore… Nokia have 1.5 billion customers worldwide so it’s not even remotely true in their case.

    Lazy, cheap, unoriginal.

    Finlay says:
  • someone’s bitter…yes, old concept but still well designed, accurate, and quite comical.

    aharrison says:

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