vince frost creates packaging and identity for donna hay

donna hay, australia’s most celebrated food stylist approached frost to design the bespoke packaging for her expanding company.

known for her devotion to baking, donna’s new range of  baking goods stays true to her ‘special-made-simple’ philosophy, making it easy for anyone to create gourmet treats at home. the range of baking kits include chocolate-chunk brownies, triple chocolate and oat and cranberry cookies plus three flavors of cupcakes, complete with papers and icing. the british-born, sydney based graphic designer frost is also working with donna to launch her first store, designing the signage and identity featuring across a large variety of mediums including business cards, candles, stickers, shopping bags and aprons. the shop opens this april in sydney’s glamorous woollahra, in a restored stone building that first became a general store in 1886. her latest cookbook, ‘no time to cook’, with a cleaner design but more ‘mess’ in the photographs, goes also on sale next month. anyone needing a menu idea can call up hay’s recipe archive online. in addition, frost was asked to design the packaging for donna’s collaboration with royal doulton.