vinyl ad plays track vinyl budweiser advertisement by agência africa plays

music and advertisement converge in a campaign by brazilian company agência africa for budweiser. the print ads, found tucked into magazines, play‘s single ‘great times’ either on a record player or a smartphone. the printed vinyl works just like any album, but requires the right sound system. for those without the proper technology, another version of the ad has an integrated speaker to play the provided QR code. 

video © budweiser brazil

vinyl ad plays track plug in any smartphone into the integrated speaker to play the song through the provided QR code 

via shakara society