virgil abloh customizes louis vuitton timepiece to reverse back in time

virgil abloh customizes louis vuitton timepiece to reverse back in time

ahead of louis vuitton spring 2020 menswear show ‘heaven on earth’, virgil abloh invites attendees with a unique timepiece that has been designed to run counter clockwise. the metallic wall-clock displays twelve embossed louis vuitton logos instead of numbers on the dial. on his instagram, virgil shares that the re-wiring of the clock was in reference to a metaphor – ‘even a broke clock is right twice a day.’ 

image by virgil abloh



virgil continues to experiment with his fascination for timepieces. in his collaboration collection MARKERAD with IKEA, off-white also designed a similar wall-clock with the word ‘TEMPORARY’ printed on the glass casing.

image by virgil abloh



most recently, virgil gifted a custom-designed patek philippe nautilus 5726 to his good friend, drake. finished in all-green and set with emerald baguettes, this luxury timepiece undoubtedly sets highest standards on the designer’s taste for watches and expectations for upcoming timepiece projects.

image by virgil abloh

image by virgil abloh | packaging of the invitation clock

image by IKEA | IKEA wall-clock from MARKERAD collection


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project info:


show: 2020 spring louis vuitton menswear show

location: paris, france

date: january 16, 2020

designer: virgil abloh

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