virgil abloh's limited edition glass bottle for evian drops in new york

virgil abloh's limited edition glass bottle for evian drops in new york

evian and its recently-appointed ‘creative advisor for sustainable innovation’ virgil abloh have announced the next step in their collaborative project. an abloh-designed 750ml glass bottle is being launched in new york during a one day ‘drip drop’ event, giving new yorkers the chance to get their hands on one. the limited edition polka-dotted design encapsulates abloh’s reference to rainbows, which features in a series of products intended to help the mineral water company make its design more sustainable.

virgil abloh's limited edition glass bottle for evian drops in new york designboom

images courtesy of evian



the notion that one drop can make a rainbow served as the inspiration and metaphor to drive my first project as evian’s creative advisor for sustainable innovation design‘, virgil abloh says about the light refracts through that droplet, it reveals its full polychromatic potential. we don’t see just water, we see infinite possibilities and inspiration.’

virgil abloh's limited edition glass bottle for evian drops in new york designboom



the bottle is one in a series of new abloh-designed evian products. earlier this year it released a limited-edition 17oz. glass water bottle with a bamboo lid, made in collaboration with beverage brand SOMA. in addition to this release, last week evian announced plans to trial a collapsible water dispenser made of recycled plastic in a bid to reduce its plastic packaging.

virgil abloh's limited edition glass bottle for evian drops in new york designboom


the full ‘one drop can make a rainbow‘ collection is available now, with the SOMA bottles exclusive to and the 750ml bottle available from the evian web store. new yorkers are invited to experience the rainbow vision for themselves at the evian drip drop event for one day only in downtown NYC. attendees will have a chance to get their hands on one of the limited-edition bottles for free while supplies last. the event is being held at 393 broadway on may 9 at 12pm, on a first-come, first-served basis.


project info


manufacturer: evian

designer: virgil abloh

  • it looks nice but is this the right way, making water to a limited edition that ‘new yorkers get a hand on one’?
    The most responsible design decision would have been making it not to a design product.
    It also seems a bit cynical if I remember Virgil Abloh at Design Week talking about a better world and what designers can contribute.

    Felix PL80 says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
492,664 subscribers
- see sample
- see sample