virgil abloh and louis vuitton colorize every inch of NYC pop-up in neon green
 

virgil abloh and louis vuitton colorize every inch of NYC pop-up in neon green

this july, louis vuitton celebrates the men’s fall-winter 2019 collection designed by virgil abloh with a limited-time, pop-up retail space in new york city. located at 100 rivington street, the site — which opened with the official hashtag #LVGreenscreen — is entirely bathed in neon green, with the single hue spanning from the street to all interior elements set inside the store. green furniture, figures, and even the fire hydrant outside the corner site have been colorized to create an all-encompassing experience for the collection’s presentation. 

virgil abloh and louis vuitton colorize every inch of NYC pop-up in neon green
all images courtesy of louis vuitton / images of the new york pop-up by brad dickson

 

 

abloh’s design for the louis vuitton fall-winter 2019 collection includes new prints inspired by new york city; monogram legacy accessories; patches drawn from the brand’s archives; flag prints representing the diversity of its studio designers; an updated version of the ‘skate’ trainer; and rainbow and prism leather goods. the all-green retail experience absorbs visitors as soon as they step down rivington street, as a green-painted mailbox, bicycle and trash bags tease at the immersive installation and special product offering that lies within the store. the temporary new york residency will be open from july 12th – 21st, 2019.

virgil abloh and louis vuitton colorize every inch of NYC pop-up in neon green

 

 

virgil abloh — louis vuitton’s men’s artistic director, and winner of THE DESIGN PRIZE 2019 in the category of ‘communication’ — is currently the subject of an exhibition at the museum of contemporary art chicago (MCA) titled ‘figures of speech’. 

virgil abloh and louis vuitton colorize every inch of NYC pop-up in neon green

virgil abloh and louis vuitton colorize every inch of NYC pop-up in neon green

virgil abloh and louis vuitton colorize every inch of NYC pop-up in neon green

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

mens ideation team concept for temporary retail. 100 Rivington Street Lower East Side. open from tomorrow on.

A post shared by @ virgilabloh on

virgil abloh and louis vuitton colorize every inch of NYC pop-up in neon green

virgil abloh and louis vuitton colorize every inch of NYC pop-up in neon green

virgil abloh and louis vuitton colorize every inch of NYC pop-up in neon green

virgil abloh and louis vuitton colorize every inch of NYC pop-up in neon green

virgil abloh and louis vuitton colorize every inch of NYC pop-up in neon green

virgil abloh and louis vuitton colorize every inch of NYC pop-up in neon green

 

 

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

×
keep up with our daily and weekly stories
505,828 subscribers
- see sample
- see sample
designboom magazine