virgil abloh and louis vuitton colorize every inch of NYC pop-up in neon green

virgil abloh and louis vuitton colorize every inch of NYC pop-up in neon green

this july, louis vuitton celebrates the men’s fall-winter 2019 collection designed by virgil abloh with a limited-time, pop-up retail space in new york city. located at 100 rivington street, the site — which opened with the official hashtag #LVGreenscreen — is entirely bathed in neon green, with the single hue spanning from the street to all interior elements set inside the store. green furniture, figures, and even the fire hydrant outside the corner site have been colorized to create an all-encompassing experience for the collection’s presentation.

all images courtesy of louis vuitton / images of the new york pop-up by brad dickson



abloh’s design for the louis vuitton fall-winter 2019 collection includes new prints inspired by new york city; monogram legacy accessories; patches drawn from the brand’s archives; flag prints representing the diversity of its studio designers; an updated version of the ‘skate’ trainer; and rainbow and prism leather goods. the all-green retail experience absorbs visitors as soon as they step down rivington street, as a green-painted mailbox, bicycle and trash bags tease at the immersive installation and special product offering that lies within the store. the temporary new york residency will be open from july 12th – 21st, 2019.



virgil abloh — louis vuitton’s men’s artistic director, and winner of THE DESIGN PRIZE 2019 in the category of ‘communication’ — is currently the subject of an exhibition at the museum of contemporary art chicago (MCA) titled ‘figures of speech’. 




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