japanese company wants to put ads in your armpits
 

japanese company wants to put ads in your armpits

an ad agency in japan is taking advertising to new extremes, enlisting models to place promotional stickers beneath their armpits. when the model lifts his or her arm to reach for a subway or bus handrail, for example, their armpit will be revealed to nearby commuters. wakino ad company currently has four sample ads on their website in hopes of recruiting young male and female models to act as body billboards.

japanese armpit ads

 

 

adweek reports that wakino ad company is working with a beauty clinic on its first campaign to advertise their underarm hair removal procedures. as revealed on their website, armpit ‘rentals’ are being accepted via an application process, which is recruiting models and companies seeking space, as well as organizing a ‘national armpit beauty contest’.

japanese armpit ads

japanese armpit ads

japanese armpit ads

  • I would love to get some of these before I go to a California music fest and spread the good word about the American leg of the “national armpit beauty contest”. My friend and I would gladly don some of these cutting edge ad pieces for any company that would volunteer their materials, but it is in one week! I just heard about this new trend on NPR, and I was immediately compelled to get in on the ground floor. Please let me know if you could assist me in getting some or just giving me some contact info since the all the company’s site copy is in Japanese.

    Have a great day,

    Nick Barkawitz

    Nick B.

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