japanese company wants to put ads in your armpits

japanese company wants to put ads in your armpits

an ad agency in japan is taking advertising to new extremes, enlisting models to place promotional stickers beneath their armpits. when the model lifts his or her arm to reach for a subway or bus handrail, for example, their armpit will be revealed to nearby commuters. wakino ad company currently has four sample ads on their website in hopes of recruiting young male and female models to act as body billboards.

japanese armpit ads



adweek reports that wakino ad company is working with a beauty clinic on its first campaign to advertise their underarm hair removal procedures. as revealed on their website, armpit ‘rentals’ are being accepted via an application process, which is recruiting models and companies seeking space, as well as organizing a ‘national armpit beauty contest’.

japanese armpit ads

japanese armpit ads

japanese armpit ads

  • I would love to get some of these before I go to a California music fest and spread the good word about the American leg of the “national armpit beauty contest”. My friend and I would gladly don some of these cutting edge ad pieces for any company that would volunteer their materials, but it is in one week! I just heard about this new trend on NPR, and I was immediately compelled to get in on the ground floor. Please let me know if you could assist me in getting some or just giving me some contact info since the all the company’s site copy is in Japanese.

    Have a great day,

    Nick Barkawitz

    Nick B. says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
502,380 subscribers
- see sample
- see sample