waldo works: selfridges personal shopping redesign

‘selfridges retail store’ by waldo works, london, england image © ruy teixeira

london-based interior design and architecture studio waldo works has redesigned selfridges’ personal shopping experience. wanting to offer a private feel, but still have the atmosphere of a cool club, the central area of the new interior is home to a bar, drawing room and library. these rooms are influenced by the all-white drawing room of syrie maugham, wife of somerset maugham, the playwright. the new dressing rooms and suites occupy more of the shop floor. the design of these more intimate quarters look to culture icons like jean paul goude and lanvin. the male dressing rooms and suites are fashioned after fictional icons like the ‘saville row’ man and the ‘military man’. the dressing rooms are interconnected to a living room space which is outfitted with a TV and sofa accompanying family members and friends.

the drawing room image © ruy teixeira

left: the drawing room right: tamara de lempicka room image © ruy teixeira

left: selfridges room right: the library image © ruy teixeira

left: grace jones room right: lanvin room image © ruy teixeira

left: reception right: saville road room image © ruy teixeira

left: the library right: white shirt room image © ruy teixeira

left: military man room right: the nude room image © ruy teixeira

the marble bar image © ruy teixeira