architecture studio WALL designed a boutique for the renowned russian premium brand rasario. the minimal boutique, for cocktail and evening dresses, is located in moscow, on the smolenskaya embankment in a building of built in the 1950s. for the project, the architects of WALL studio created a flexible and transformable art space, the center of which was a monolithic concrete staircase sculpture. the result is a monochromatic interior space that highlights the minimal architecture – clean arches repeat rhythmically throughout the space creating a unique experience for the clients.
the interior of the boutique consists of showrooms on the first and second floors, as well as fitting rooms, office and production parts. WALL designed dynamic arched openings and mirrors help to visually expand the space, creating the impression of an endless, far-reaching corridor. for the project, materials were chosen in a restrained gray-black palette: venetian plaster, mirrors, glass and black-painted metal. custom made metallic medallions on the floor, reference an ancient city square.
ruben arakelyan, head of the architectural studio, said their design ‘was an attempt to make a boutique look like a museum space. we wanted to avoid directly quoting the interior as a showroom, by reading the interior as a multifunctional urban space. all proportional solutions, perception plots, visual images, and details strive to create the impression of a ‘second square’ or ‘second street’, where all visitors become part of the theatrical action in the art space.’
project team head: arakelyan ruben
chief architect: kristina arakelyan
architects: churilova yana, kornishin peter
layouts: vladimir kozitsky, fyodor mikhailov
engineering solutions: tes
photography: ilya ivanov
completion year: 2020
edited by: cristina gomez | designboom
architecture in moscow (6 articles)
architecture in russia (77 articles)
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