wanna one has transformed a six-story warehouse in the center of madrid into a playful hostel with capacity for 200 people. responsible for the interiors, graphic design, and branding, the studio developed the project around isaac newton’s prediction of the world’s end, which influenced its name, 2060: welcome to the end of the world, as well as the entire visual universe and concept of the hostel.

welcome to the end of the world: wanna one's unique hostel concept in the center of madrid
all photos by caulin



‘away from being an apocalyptic or negative message, it is a tribute to life,’ wanna one mentions, ‘an invitation to live now, today.’ a street artwork welcomes guests with a ‘very tempting and disturbing’ message, who are met with a stimulating interior once they cross the ‘all we have is now’ mat. fragrances are part of the experience, teleporting guests you to an urban oasis, with smells of freshly cut grass, mint, or fig tree notes. plants and animals climbe doors and windows, surrounding the corridors, and reinforcing this feeling visually.

welcome to the end of the world: wanna one's unique hostel concept in the center of madrid
brand signage



the studio has combined materials aged on purpose, with other modern and surprising elements. the multipurpose desk that serves as the reception and boutique counter is made of aged mirror surfaces, while the elevator is a vegetal capsule, with sounds of birds chirping. the rooms are fitted with bunk beds where botanical illustrations and curtain systems promote interaction and fun among guests. in addition, wanna one has selected and orchestrated eight young artists and designers to create unique art pieces for the hostel.

welcome to the end of the world: wanna one's unique hostel concept in the center of madrid
entrance carpet


welcome to the end of the world: wanna one's unique hostel concept in the center of madrid
hostel lobby

welcome to the end of the world: wanna one's unique hostel concept in the center of madrid
gala fernandez light

bibelo and kartell furniture



bunk beds

double bed with bunk bed

the hostel’s spa



project info:


name: 2060 the newton hostel & market

project fields: market and trend audit, brand strategy, naming, branding, interior design, furniture design, signage, website, communication items

location: calle cabeza, 11 madrid, spain

surface execution: 6 floors building, completely refurbished

total floor area: 1.511 m2



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: sofia lekka angelopoulou | designboom

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news