recipient of the 2017 japan good design award, belay peelable paint was unveiled in japan, tokyo, earlier this week, quickly becoming the most satisfying product in existence. the application is being marketed as ‘a coat of beauty’ and is essentially a coat of peelable paint developed to protect surfaces from scratches and stains — in japan, where hospitality is globally appreciated, belay is thought to respond to the need of always ‘providing a constantly comfortable space.’

washing chemical industry belay peelable paint pierre charpin designboom good award
beelay paint is being marketed as ‘a coat of beauty’ to protect furnishings from scratches and stains
all images courtesy of belay

 

 

the scentless, transparent and strippable paint contains unique characteristics that differ from commonly used protective sheets and can be used on a wide range of parts such as wood, resin, tile and stone. belay is available in a glossy or non-glossy type, allowing users to select the type that best suits the material they wish to apply it to.

washing chemical industry belay peelable paint pierre charpin designboom good award

washing chemical industry belay peelable paint pierre charpin designboom good award
belay is essentially a peelable application made to protect furniture from any mishaps

 

 

 

belay shared its market launch at the IFFT/interior lifestyle living fair, a sister event to the ambiente fair in frankfurtit had previously been exhibited during ‘from the studio’, the first japanese solo exhibition of french artist, pierre charpin, who served as the color director for the brand’s 10 color collection. as well as occupying the windows of the gallery space the vibrant array of colours were used within the artist’s work.

washing chemical industry belay peelable paint pierre charpin designboom good award
the 10 color collection in collaboration with pierre charpin

washing chemical industry belay peelable paint pierre charpin designboom good award
pierre charpin‘s exhibition ‘from the studio’  (held on mid october 2017) unveiled a 10 color collection directed by the artist

 

 

belay can be used on various surfaces, from large and flat to small and uneven, covering straight lines and curves and all in between areas of furnishings. the product has been developed by the washing chemical industry co., the leading manufacturer of water-based paint for wooden materials.


the belay colour collection kits

 

washing chemical industry belay peelable paint pierre charpin designboom good award
the peelable paint must should be applied to clean surfaces


belay peelable paint can be applied and removed in 4 simple steps

 

washing chemical industry belay peelable paint pierre charpin designboom good award
a marble top surface demonstrates the two types of belay finishes against an untreated area

 

 


belay peelable paint demonstrted on a variety of surfaces with clear gloss, without and clear matt

 

washing chemical industry belay peelable paint pierre charpin designboom good award

belay was debuted during the IFFT event in japan, in an exhibition designed by torafu architects

 

 

good-design-award-emblem

 

the GOOD DESIGN award was founded in 1957 by the japanese ministry of international trade and industry and is hosted by the japan institute for design promotion. the ‘g mark’ emblem reflects comprehensive design values and principles that aim to enrich lives, industries and society. 

  • This peel-able paint is recently launched in Japan. Company name is BELAY.
    FYIP
    Warm regards,
    Ashish

    Namrata says:

have something to add? share your thoughts in our comments section below.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news