what are you giving up? advertising campaign by iris amsterdam

‘what are you giving up’ advertising campaign by iris amsterdam for stivoro

the amsterdam branch of the international marketing and advertising agency iris has created three print ads for the netherlands-based organization stivoro. in order to encourage people to quit smoking, a years worth supply of cigarettes are converted into an image portraying what could have been bought with the same amount spent on the packs. assuming that the user smokes 20 cigarettes a day, ‘open road’, ‘pyramid’ and ‘mr. choo’ convert that amount into a motorcycle, world tour, and shopping spree.

‘pyramids’ – ‘this image is made up of 7,498 cigarettes. that’s about a year’s supply. you can get a round-the-world ticket for the same price.‘

‘mr.choo’ – ‘this image is made up of 6,989 cigarettes. that’s about a year’s supply. you could get to know mr. choo very well for the same money’ 

detail of ‘open road’ – ‘this image is made up of 7,263 cigarettes. that’s about a year’s supply. with the same cash, you could get yourself some wheels.’

via ibelieveinadv