whimsical ball-filled pool takes center stage at between the walls’ clothing store in kyiv

a light blue palette fills the 200-square-meter space by between the walls, characterized by its white walls and tiled flooring.

kateryna koval edited by thomai tsimpou October 24, 2024 3 min

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Between the Walls enhances retail with playful features in Kyiv

Ukrainian design studio Between the Walls completes the flagship showroom of the clothing brand One by One in Kyiv, offering a bold retail concept infused with playful, interactive features. A light blue palette fills the 200-square-meter space, characterized by its white walls and tiled flooring. A whimsical circular pool filled with balls, sleek fitting rooms, and cozy seating areas that double as photo zones encourage the customers to capture moments of the store for their social media accounts. The showroom reflects the brand’s values of self-expression and individuality, designed to provide an immersive shopping experience.

‘This project was a personal reception of the opposing emotions I’ve been feeling due to the ongoing war in Ukraine.’ explains Victoria Karieva, lead designer at Between the Walls.‘Through the concept of the interactive pool and playful design elements, we wanted to offer an escape—a place where people could experience joy, ease, and a sense of distraction, even if just for a short while.’

whimsical ball-filled pool takes center stage at between the walls' clothing store in kyiv - 1 — all images by Dmytro Dychek and Pavlo Lutov, courtesy of Between the Walls

One by One showroom adDresses the emotional needs of visitors

Kyiv-based studio Between the Walls invites visitors to feel transported away from the bustling city for a moment, introducing the central feature of the showroom, an interactive ball pit. Apart from the playful elements, the design puts user experience first with fitting rooms clad with white tiles and equipped with metallic stools and mirrors. Ambient lighting ensures a comfortable atmosphere, while the seating area doubles as a social media-friendly photo opportunity, extending the showroom’s reach online. The interior reflects the youthful energy of One by One while addressing the emotional needs of its visitors during challenging times.

whimsical ball-filled pool takes center stage at between the walls' clothing store in kyiv - 2 — Between the Walls completes the flagship showroom of the clothing brand One by One in Kyiv

whimsical ball-filled pool takes center stage at between the walls' clothing store in kyiv - 3 — the bold retail concept is infused with playful, interactive features

whimsical ball-filled pool takes center stage at between the walls' clothing store in kyiv - 4 — a light blue palette fills the 200-square-meter space

whimsical ball-filled pool takes center stage at between the walls' clothing store in kyiv - 5 — mirrors reflect the white tiled walls and flooring

whimsical ball-filled pool takes center stage at between the walls' clothing store in kyiv - 6 — sleek fitting rooms encourage customers to capture moments for their social media accounts

whimsical ball-filled pool takes center stage at between the walls' clothing store in kyiv - 7 — the showroom reflects the brand’s values of self-expression

whimsical-ball-pool-between-walls-clothing-store-kyiv-designboom-1800-02 — One by One flagship is designed to provide an immersive shopping experience

whimsical ball-filled pool takes center stage at between the walls' clothing store in kyiv - 8 — Between the Walls invites visitors to feel transported away from the bustling city for a moment

whimsical ball-filled pool takes center stage at between the walls' clothing store in kyiv - 9 — a whimsical circular pool filled with light blue balls anchors the store

whimsical-ball-pool-between-walls-clothing-store-kyiv-designboom-1800 — cozy seating areas double as photo zones

apart from the playful elements, the design emphasizes functionality and user experience the showroom’s soothing blue palette creates a calm shopping atmosphere ambient lighting ensures a comfortable atmosphere the seating area serves as both a resting space and a social media-friendly photo opportunity visitors are invited to relax and snap photos in the cozy seating area addressing the emotional needs of its visitors during challenging times a light-filled interior serves as a clean backdrop for One by One’s fashion displays playful design meets functionality the blue tiles add a pop of color light blue tiles extend across the store Between the Walls creates an immersive shopping journey the lighting enhances the space without harsh glares sleek fitting rooms combine white tiles with round metallic stools the showroom balances minimalism and playfulness visitors are encouraged to explore and share their experience engraved hangers add to the dressing room design the neutral-colored background helps the clothes pop out

project info:

name: One by One Flagship Showroom
designer: Between the Walls | @between.the_walls
location: Kyiv, Ukraine

area: 200 sqm (2152.78 sqft)

lead designer: Victoria Karieva | @victoria_karieva
photographer: Dmytro Dychek | @dimadychek, Pavlo Lutov | @pasha_lutov

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