wieden + kennedy and the lodge have collaborated on bizzare marketing campaign for KFC, using H.A.R.L.A.N.D (human assisted robotic linguistic animatronic networked device) –  a robot designed to take drive-thru orders from customers. wieden + kennedy harland robot kfc designboom 01



launched on national fried chicken day, the animatronic colonel sanders head presents a tongue-in-cheek marketing campaign which is alignment with the fast food chain’s spirit. the collaboration between wieden + kennedy and the lodge reveals their drive to experiment with cutting-edge technologies like voice recognition. there is no news yet if H.A.R.L.A.N.D will be serving at your local KFC, but you can watch the friendly character in action here.