'not there' gender equality campaign removes women from ads
'not there' gender equality campaign removes women from ads
mar 09, 2015

'not there' gender equality campaign removes women from ads

women removed from ads acknowledge ‘not there’ gender equality campaign

all images courtesy of the clinton foundation / gifs by designboom




in recognition of international women’s day — yesterday, march 8th, 2015 — the media was eerily devoid of women. magazine covers, billboard advertisements and book covers were vacant of all female faces and replaced by the simple phrase ‘not-there.org‘. the link directs to the clinton foundation‘s ‘no ceilings‘ project, an initiative which ‘takes a collective stand that full participation for women and girls anywhere and everywhere remains the unfinished business of the 21st century’, explains clinton foundation vice chair chelsea clinton.

the ‘W’ magazine cover sees the face of actress scarlett johansson removed




the campaign, created in collaboration with award-winning agency droga5, engages in a collaborative effort to raise awareness that women are ‘not there’ yet on issues of gender equality. fashion, lifestyle brands, and publishers committed to bringing the initiative to the public: for the first time in history, condé nast removed the cover images on vogue, glamour, self, allure, teen vogue, W, and brides magazines, directing readers instead to not-there.org. simultaneously, on clear channel outdoor’s times square billboard — the largest digital ad display in north america — beats by dre removed the face of their brand icon serena williams, while H&M’s female mannequins were removed from their storefronts.

the blank ‘W’ magazine cover

kate spade ads in new york city have seen the female model taken out

top chef host padma lakshmi is removed from the TV show’s banner ad

the teen vogue ad without women on its cover sends a powerful message about equality
designboom-not-there-02designboom-not-there-01 designboom-not-there-03not-there-campaign-designboom-07 designboom-not-there-04 designboom-not-there-05designboom-not-there-07 designboom-not-there-06
publishers removed women from their book covers in recognition of the campaigndesignboom-not-there-10
an H&M storefront in new york is devoid of its female mannequins



‘we’re not there yet’
video courtesy of bill, hillary & chelsea clinton foundation
  • Like the recent Not-There campaign, 70 years ago images of working women suddenly disappeared from the media and it took them 30 years to return. But this wasn’t a campaign to raise awareness on gender equality. It was a tactical decision I call Operation:June Cleaver.

    In a blink of an eye women went from serving their country to serving hubby a beer.

    During WWII dedicated working women were glorified in the media, but with victory they vanished, replaced by dewy eyed brides and happy homemakers.
    Most of these women didn’t opt out of working it was more like they were pushed out by Uncle Sam in an all out effort to get the working women back home- it was all out war in the media to get these ladies back into the kitchen and into high heels. It is a time worth remembering

    Sally Edelstein
  • During WWII women might have thought they were finally “there”
    When Uncle Sam came calling, American women didn’t just “lean in,” they manned up!

    Its hard to believe but, once upon a time,there was a media filled with a plethora of ads glorifying the working woman; women workers were not only highly sought after they were lavished with praise.

    Uncle Sam had enlisted the real Mad Men of Madison Avenue to conduct a massive campaign to recruit women into the work force. and overnight a plethora of ads appeared praising the working woman

    While men were missing from action,women took center stage proving they could do equal work even if there still was that old boogeyman the gender wage gap.

    These ads helped sweep away old prejudices about women and work, stowing them away for the duration only to be taken back out of mothballs at wars end. http://wp.me/p2qifI-2Jo

    Sally Edelstein

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