yahoo unveils brand new logo design
yahoo unveils brand new logo design yahoo unveils brand new logo design
sep 05, 2013

yahoo unveils brand new logo design

yahoo unveils brand new logo design
images courtesy of yahoo




one month after introducing the news about a brand update, yahoo has just unveiled a new logo design on their homepage, reflecting a spirit of innovation while maintaining the essence of the brand. the mega web company wanted to stay true to their roots and their fun, vibrant, and welcoming image. the revamped version keeps their chroma characteristic purple, signature exclamation point, and double ‘o’ that seem to yodel, while replacing the serif-based letters with a contemporary sans-serif typeface. the release follows a 30 day campaign, in which they displayed a unique variation of the yahoo signature on their homepage — a teaser to the final brand design. the change marks first major redesign since 1995.


the video below illustrates the craft behind the new logo design:


our new logo!
video courtesy of yahoo



the old yahoo logo above the new, revamped brand image

  • wtf. from horrible to terrible. what is this shading all about?

    Dan Leno says:
  • well… another “logo job” – they come by the pail full – obviously the designers and yahoo believe it is a great job.. but it’s not. we may like or dislike the old logo, but the quirky “looney tunes” cartoon style type at least had personality and a “word shape” that made it recognizable as an image. the color also was very clear and visible which played a good role in identifying. it is difficult to understand the object of the new design – more modern? more digital? more…? seems to me like a design compromise where too many people had too much say about this.

    jim waters says:
  • The new logo is very ugly, no matter how many times I look at it. The old logo has more life. Strange that it got featured here, is it because the logo is beyond designers understanding?

    Jimmy Gunawan says:
  • yawn

    dbkii says:
  • I like it! It carries just a touch of gravitas that was totally lacking in the old logo and which Yahoo needs to project going forward.

    Don Gateley says:
  • Optima. Gross

    Astro says:
  • Surely a company as great as Yahoo! could afford showing their logo on a white background and not smearing it on a very light but not white grey. I mean, there’s even a missing part on the left side of the main slide. Someone was probably too lazy to take the brush all the way to the left margins. :-/

    ash says:
  • It´s not about the logo. It´s about deficits in informal communication between their knowledge workers. But nice start to get up again.

    MP says:
  • I’m sure designers around the world will be applauding the outrageous ingenuity of the new logo…
    the manhours dissolved to conceive this radical new branding must have been miniscule…
    pathetic design, dumded down client for a dumbed down market…
    how do I really feel? 🙁

    bilbaggins says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
501,537 subscribers
- see sample
- see sample