yahoo unveils brand new logo design
yahoo unveils brand new logo design
sep 05, 2013

yahoo unveils brand new logo design

yahoo unveils brand new logo design
images courtesy of yahoo




one month after introducing the news about a brand update, yahoo has just unveiled a new logo design on their homepage, reflecting a spirit of innovation while maintaining the essence of the brand. the mega web company wanted to stay true to their roots and their fun, vibrant, and welcoming image. the revamped version keeps their chroma characteristic purple, signature exclamation point, and double ‘o’ that seem to yodel, while replacing the serif-based letters with a contemporary sans-serif typeface. the release follows a 30 day campaign, in which they displayed a unique variation of the yahoo signature on their homepage — a teaser to the final brand design. the change marks first major redesign since 1995.


the video below illustrates the craft behind the new logo design: 


our new logo!
video courtesy of yahoo



yahoo unveils brand new logo design
the old yahoo logo above the new, revamped brand image

  • I’m sure designers around the world will be applauding the outrageous ingenuity of the new logo…
    the manhours dissolved to conceive this radical new branding must have been miniscule…
    pathetic design, dumded down client for a dumbed down market…
    how do I really feel? 🙁

  • It´s not about the logo. It´s about deficits in informal communication between their knowledge workers. But nice start to get up again.

  • Surely a company as great as Yahoo! could afford showing their logo on a white background and not smearing it on a very light but not white grey. I mean, there’s even a missing part on the left side of the main slide. Someone was probably too lazy to take the brush all the way to the left margins. :-/

  • Optima. Gross

  • I like it! It carries just a touch of gravitas that was totally lacking in the old logo and which Yahoo needs to project going forward.

    Don Gateley
  • yawn

  • The new logo is very ugly, no matter how many times I look at it. The old logo has more life. Strange that it got featured here, is it because the logo is beyond designers understanding?

    Jimmy Gunawan
  • well… another “logo job” – they come by the pail full – obviously the designers and yahoo believe it is a great job.. but it’s not. we may like or dislike the old logo, but the quirky “looney tunes” cartoon style type at least had personality and a “word shape” that made it recognizable as an image. the color also was very clear and visible which played a good role in identifying. it is difficult to understand the object of the new design – more modern? more digital? more…? seems to me like a design compromise where too many people had too much say about this.

    jim waters
  • wtf. from horrible to terrible. what is this shading all about?

    Dan Leno

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