yamaha’s revamped compact saxophone wins 2017 japan GOOD DESIGN grand award
 

yamaha’s revamped compact saxophone wins 2017 japan GOOD DESIGN grand award

yamaha, one of the largest producers of musical instruments in the world, has recently won japan’s 2017 GOOD DESIGN grand award with its latest innovative and casual wind instrumentalthough the saxophone has been around for centuries and is built of many complex parts, venova‘s  branched pipe structure and meandering shape produces a similar tone from a compact portable form with few keys. 

yamaha’s revamped compact saxophone wins 2017 japan GOOD DESIGN grand award
the instrument measures 460mm and weighs 180g
image © yamaha

 

 

yamaha‘s venova is made of light, tough, washable ABS resin and offers a feel and tone that satisfies even the most advanced musicians. the instrument is played like a recorder which makes learning it very simple for people of all ages. venova lets you blast powerful notes or produce beautiful soft melodies, offering a rich range of musical expression. as versatile as the performer, it’s great for any type of music.

yamaha’s revamped compact saxophone wins 2017 japan GOOD DESIGN grand award
whether out for the day or going on a trip, it’s easy to carry
image © yamaha

 

venova jam session
video © yamaha corporation

yamaha’s revamped compact saxophone wins 2017 japan GOOD DESIGN grand award
branched pipe structure and meandering shape produces a similar tone from a compact portable form with few keys
image © yamaha

yamaha’s revamped compact saxophone wins 2017 japan GOOD DESIGN grand award
manabu kawada (yamaha’s general manager of design laboratory) has introduced us the venova.
image © designboom

yamaha’s revamped compact saxophone wins 2017 japan GOOD DESIGN grand award
image © designboom

yamaha’s revamped compact saxophone wins 2017 japan GOOD DESIGN grand award
image © designboom

yamaha’s revamped compact saxophone wins 2017 japan GOOD DESIGN grand award
image © designboom

yamaha’s revamped compact saxophone wins 2017 japan GOOD DESIGN grand award
image © designboom

yamaha’s revamped compact saxophone wins 2017 japan GOOD DESIGN grand award 
view into the exhitibion
image © designboom

yamaha’s revamped compact saxophone wins 2017 japan GOOD DESIGN grand award
real playing at the final presentation
image © designboom

yamaha’s revamped compact saxophone wins 2017 japan GOOD DESIGN grand award
fumie shibata(GOOD DESIGN award vice chairman), keizo tatsumi (yamaha), kazufumi nagai(GOOD DESIGN award chairman)
image © designboom

 

 

project info:

 

award-winning item: casual wind instrument [venova]
principal implementing business: yamaha corporation
company (nationality): yamaha corporation (japan)
producer: hiroshi nakajima, b&o planning group, b&o division, yamaha corporation
director: manabu kawada, yoshihiro katsumata, design laboratory, yamaha corporation
designer: keizo tatsumi, design laboratory, yamaha corporation
on the market: 2017/5

 

 

 

good-design-award-emblem

 

the GOOD DESIGN award was founded in 1957 by the japanese ministry of international trade and industry and is hosted by the japan institute for design promotion. the ‘g mark’ emblem reflects comprehensive design values and principles that aim to enrich lives, industries and society. 

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