yamaha’s revamped compact saxophone wins 2017 japan GOOD DESIGN grand award

yamaha’s revamped compact saxophone wins 2017 japan GOOD DESIGN grand award

yamaha, one of the largest producers of musical instruments in the world, has recently won japan’s 2017 GOOD DESIGN grand award with its latest innovative and casual wind instrumentalthough the saxophone has been around for centuries and is built of many complex parts, venova‘s  branched pipe structure and meandering shape produces a similar tone from a compact portable form with few keys.

the instrument measures 460mm and weighs 180g
image © yamaha



yamaha‘s venova is made of light, tough, washable ABS resin and offers a feel and tone that satisfies even the most advanced musicians. the instrument is played like a recorder which makes learning it very simple for people of all ages. venova lets you blast powerful notes or produce beautiful soft melodies, offering a rich range of musical expression. as versatile as the performer, it’s great for any type of music.

whether out for the day or going on a trip, it’s easy to carry
image © yamaha


venova jam session
video © yamaha corporation

branched pipe structure and meandering shape produces a similar tone from a compact portable form with few keys
image © yamaha

manabu kawada (yamaha’s general manager of design laboratory) has introduced us the venova.
image © designboom

image © designboom

image © designboom

image © designboom

image © designboom

view into the exhitibion
image © designboom

real playing at the final presentation
image © designboom

fumie shibata(GOOD DESIGN award vice chairman), keizo tatsumi (yamaha), kazufumi nagai(GOOD DESIGN award chairman)
image © designboom



project info:


award-winning item: casual wind instrument [venova]
principal implementing business: yamaha corporation
company (nationality): yamaha corporation (japan)
producer: hiroshi nakajima, b&o planning group, b&o division, yamaha corporation
director: manabu kawada, yoshihiro katsumata, design laboratory, yamaha corporation
designer: keizo tatsumi, design laboratory, yamaha corporation
on the market: 2017/5






the GOOD DESIGN award was founded in 1957 by the japanese ministry of international trade and industry and is hosted by the japan institute for design promotion. the ‘g mark’ emblem reflects comprehensive design values and principles that aim to enrich lives, industries and society.

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    keep up with our daily and weekly stories
    502,379 subscribers
    - see sample
    - see sample