yamaha, one of the largest producers of musical instruments in the world, has recently won japan’s 2017 GOOD DESIGN grand award with its latest innovative and casual wind instrumentalthough the saxophone has been around for centuries and is built of many complex parts, venova‘s  branched pipe structure and meandering shape produces a similar tone from a compact portable form with few keys. 


the instrument measures 460mm and weighs 180g
image © yamaha

 

 

yamaha‘s venova is made of light, tough, washable ABS resin and offers a feel and tone that satisfies even the most advanced musicians. the instrument is played like a recorder which makes learning it very simple for people of all ages. venova lets you blast powerful notes or produce beautiful soft melodies, offering a rich range of musical expression. as versatile as the performer, it’s great for any type of music.


whether out for the day or going on a trip, it’s easy to carry
image © yamaha

 

venova jam session
video © yamaha corporation


branched pipe structure and meandering shape produces a similar tone from a compact portable form with few keys
image © yamaha


manabu kawada (yamaha’s general manager of design laboratory) has introduced us the venova.
image © designboom


image © designboom


image © designboom


image © designboom


image © designboom

 
view into the exhitibion
image © designboom


real playing at the final presentation
image © designboom


fumie shibata(GOOD DESIGN award vice chairman), keizo tatsumi (yamaha), kazufumi nagai(GOOD DESIGN award chairman)
image © designboom

 

 

project info:

 

award-winning item: casual wind instrument [venova]
principal implementing business: yamaha corporation
company (nationality): yamaha corporation (japan)
producer: hiroshi nakajima, b&o planning group, b&o division, yamaha corporation
director: manabu kawada, yoshihiro katsumata, design laboratory, yamaha corporation
designer: keizo tatsumi, design laboratory, yamaha corporation
on the market: 2017/5

 

 

 

good-design-award-emblem

 

the GOOD DESIGN award was founded in 1957 by the japanese ministry of international trade and industry and is hosted by the japan institute for design promotion. the ‘g mark’ emblem reflects comprehensive design values and principles that aim to enrich lives, industries and society. 

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