yiannis ghikas' non-toxic approach for sam loves betty™ packaging
yiannis ghikas' non-toxic approach for sam loves betty™ packaging yiannis ghikas' non-toxic approach for sam loves betty™ packaging
may 16, 2015

yiannis ghikas' non-toxic approach for sam loves betty™ packaging

yiannis ghikas’ non-toxic approach for sam loves betty™ packaging
all images © math studio




‘sam loves betty™’, and he’s willing to do whatever it takes to protect betty from the things she hates. the unusually named product line is the debut release of UK-based startup biocidetech. the company produces bio anti-insect formulas, created using only natural-substances by their chemical engineer konstantinos gouliaris.

crawling insects killer (400ml)




to present ‘sam loves betty™’ to the masses, biocidetech commissioned greek product designer yiannis ghikas. through form, pattern, color and texture he demonstrates efficacy without glorifying the product’s toxicity. the containers are optically organized as a two-part format. the upper-half displays all visual information including the logo, description, and ingredients — which were created by graphic designer aris pasouris. to add to the ‘this is only dangerous for the bugs’ feel, a series of dot-based representations were made for each corresponding insect. this way, the user is provided with the necessary prompting while simultaneously avoiding the grotesquely realistic depictions often found on existing commodities.

yiannis ghikas sam loves betty designboom
mosquito body repellent (100ml)




below the main body, is a smaller cylinder textured with a floral pattern. the embossed, braille-like dots reference the formula’s natural, vegetable-based derivation and can also help users distinguish and grab the repellant from purses or backpacks  on the move. the complete line also includes long-term moth deterrents, candles, liquid re-fill plugins, and post-bite balm.

after bite balm (25ml)

yiannis ghikas sam loves betty designboom
longterm moth repellent

mosquito repellent candle



designboom has received this project through its ‘DIY submissions’ feature, which welcomes readers to submit their own work for publication. see more designboom readers submissions here.

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    keep up with our daily and weekly stories
    502,560 subscribers
    - see sample
    - see sample