yiannis ghikas' non-toxic approach for sam loves betty™ packaging
 
yiannis ghikas' non-toxic approach for sam loves betty™ packaging
may 16, 2015

yiannis ghikas' non-toxic approach for sam loves betty™ packaging

yiannis ghikas’ non-toxic approach for sam loves betty™ packaging
all images © math studio

 

 

 

‘sam loves betty™’, and he’s willing to do whatever it takes to protect betty from the things she hates. the unusually named product line is the debut release of UK-based startup biocidetech. the company produces bio anti-insect formulas, created using only natural-substances by their chemical engineer konstantinos gouliaris. 

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crawling insects killer (400ml)

 

 

 

to present ‘sam loves betty™’ to the masses, biocidetech commissioned greek product designer yiannis ghikas. through form, pattern, color and texture he demonstrates efficacy without glorifying the product’s toxicity. the containers are optically organized as a two-part format. the upper-half displays all visual information including the logo, description, and ingredients — which were created by graphic designer aris pasouris. to add to the ‘this is only dangerous for the bugs’ feel, a series of dot-based representations were made for each corresponding insect. this way, the user is provided with the necessary prompting while simultaneously avoiding the grotesquely realistic depictions often found on existing commodities. 

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mosquito body repellent (100ml) 

 

 

 

below the main body, is a smaller cylinder textured with a floral pattern. the embossed, braille-like dots reference the formula’s natural, vegetable-based derivation and can also help users distinguish and grab the repellant from purses or backpacks  on the move. the complete line also includes long-term moth deterrents, candles, liquid re-fill plugins, and post-bite balm. 

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after bite balm (25ml) 

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longterm moth repellent

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mosquito repellent candle

 

 

designboom has received this project through its ‘DIY submissions’ feature, which welcomes readers to submit their own work for publication. see more designboom readers submissions here.

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