‘sabi everyday’ by fuseproject

san francisco-based fuseproject (yves behar) has released their newest health and wellness brand ‘sabi’, a line of medication and pill management products featuring high design and functionality within a typically overlooked market. with a large audience of boomers and women taking prenatal supplements, the current available options do not lend to a seamless integration with individual’s life activities. responding to ergonomic needs, the 9 piece collection creates a brand identity which appears to a vast spectrum of users within a previously faceless category of goods.

yves behar / fuseproject: sabi pill box

keeping daily rituals in mind and ideal for travelling, the designs intend to reduce the stigmas of taking pills and vitamins in public, taking away any focal attention. fluting allows easier grip or palming while a nature derived texture contributes additional tactility. accents of aqua blue denote the areas of interactions, indicating locations to apply pressure or hold. the eco-friendly BPA free containers represent high quality manufacturing which may be displayed proudly instead of hidden within bedside drawers and bathroom cabinets. packaged within folded print papers and iconic shapes, the assorted units contain a continuity which produces a pleasing appearance on the shelf removing the previous pharmaceutical and medical look of similar products.

yves behar / fuseproject: sabi pill divider

yves behar / fuseproject: sabi pill and water carrier

yves behar / fuseproject: sabi weeklong pill storage

yves behar / fuseproject: sabi alternative weeklong pill storage