yves behar / fuseproject: sabi
yves behar / fuseproject: sabi
jan 19, 2012

yves behar / fuseproject: sabi

‘sabi everyday’ by fuseproject

san francisco-based fuseproject (yves behar) has released their newest health and wellness brand ‘sabi’, a line of medication and pill management products featuring high design and functionality within a typically overlooked market. with a large audience of boomers and women taking prenatal supplements, the current available options do not lend to a seamless integration with individual’s life activities. responding to ergonomic needs, the 9 piece collection creates a brand identity which appears to a vast spectrum of users within a previously faceless category of goods.

yves behar / fuseproject: sabi pill box

keeping daily rituals in mind and ideal for travelling, the designs intend to reduce the stigmas of taking pills and vitamins in public, taking away any focal attention. fluting allows easier grip or palming while a nature derived texture contributes additional tactility. accents of aqua blue denote the areas of interactions, indicating locations to apply pressure or hold. the eco-friendly BPA free containers represent high quality manufacturing which may be displayed proudly instead of hidden within bedside drawers and bathroom cabinets. packaged within folded print papers and iconic shapes, the assorted units contain a continuity which produces a pleasing appearance on the shelf removing the previous pharmaceutical and medical look of similar products.

yves behar / fuseproject: sabi pill divider

yves behar / fuseproject: sabi pill and water carrier

yves behar / fuseproject: sabi weeklong pill storage

yves behar / fuseproject: sabi alternative weeklong pill storage

  • This is definitely a ctriical thinking win. I would have loved to be a fly on the wall during the brainstorming sessions. I’m sure they made great effort to suspend judgement while coming up with as many ideas as possible. Fascinating.I also love Puma because they allow their customers to create their own shoes. I think companies that think about what their customers want and then let them make it happen are ctriically thinking. The personalization site itself is really creative. It uses a Mongolian BBQ theme. Very cool company and great post!

  • who say eco is trendy:D:D I am a “pilluser” evryday … and for woking whit big “pen ” wher is 5 pills i`ts for me idiotic… I have too much in the pockets to wear one more “ejector pocket”…I bealive some bady will be trendy and uneco .. and that whay buy this.


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