
yves béhar designs yoshino’s portable power stations that charge multiple devices at once
for yoshino’s solid-state portable power stations, yves béhar and fuseproject also designs the bee logo for the brand, continuing the team’s nature-inspired concept.
Yves Béhar and fuseproject design Yoshino’s power stations
Yves Béhar and fuseproject have partnered with Yoshino Power to design a series of the world’s first solid-state portable power stations. Yoshino tapped fuseproject to design a four-unit product offering, including industrial design, user interface, brand identity, and packaging. The result is solid-state portable power stations with a mellow-green shade, a robust metal handle that forms a continuous band and can wrap vertically or horizontally around the shell, and a shatterproof and water-resistant interface protected by the trim of the faceplate or the handlebars.
These combinations allow Yves Béhar and fuseproject team to design a Solid-State Portable Power Station and Solar Generator that deviate from looking like a toolbox or a piece of equipment and present themselves as lifestyle products. The design team and Yoshino say that the new solid-state portable power stations weigh 50 percent less compared to similar products. Functionality trails behind the aesthetics of the mobile charging stations as Yoshino installs a built-in LED light, AC, DC, and USB outputs to power gadgets and keep devices charged on the go and can recharge from 0-80% in under an hour.

Bee logo by Yves Béhar and fuseproject stems from nature
fuseproject says that Yoshino entrusted its team to completely recast what a battery power station design and brand could be. First, they drew inspiration from both outdoor recreation and lifestyle categories and employed matte and muted green and gray tones as the primary colors of the solid-state portable power stations. They intentionally selected these colors to differentiate Yoshino from the very bright, technical primary color palettes of the battery and power tool category. They added a metal handle in contrast to the painted finish on competitive products to convey a durable and premium product.
fuseproject also worked on the user interface of Yoshino’s solid-state portable power stations, and instead of using an off-the-shelf design, they devised their own. It began with a logo that could become the new namesake of Yoshino. Since the outdoor-lifestyle concept rose to the surface as an ideal motif, the design team also adopted the bees and their honeycombs to fuel the icon of Yoshino’s solid-state portable power stations. A symbol of nature, hard work, and nonstop energy, Yves Béhar and fuseproject reimagined the bee’s form as a hexagon that shows up across the product, including venting ports, carrying strap attachments, the base pads, and the UI design.

yoshino’s world’s first solid-state portable power stations
Now that the work of fuseproject is down, it’s Yoshino’s time to carry half the load by introducing its solid-state portable power stations. The four products employ solid electrolytes instead of flammable liquid electrolytes and conventional lithium batteries. The brand says that these solid-state batteries, despite their significantly higher energy densities, can offer more power and better safety measures both during usage and while being stored or transported. These power stations are suited for backyard movie nights, off-road camping, remote working, and emergency situations since Yoshino’s solid-state portable power stations lend on-demand energy.
They are equipped with multiple ports, up to 11 depending on the model, so that users can power up their appliances, electronics, and even panels all at once. They can also be recharged using solar panels, if the users have them while they are on the road. As of publishing the story, Yoshino’s website embodies the bee and honeycomb logo design by Yves Béhar and fuseproject, and a range of solid-state portable power stations is available.







project info:
name: Solid-State Portable Power Stations
designer: Yves Béhar
studio: fuseproject
company: Yoshino
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