sculptural billboard by zaha hadid design unveiled in london
named ‘the kensington’, the structure is bound by a curvilinear ribbon of matt steel that frames a curved digital display.
the design branch of zaha hadid architects has completed a sculptural billboard for advertising company JCDecaux. named ‘the kensington’, the structure is bound by a curvilinear ribbon of matt steel, which frames a curved digital display. prominently located on west cromwell road — the key route between central london and heathrow airport — the enormous high resolution screen measures 26 x 6 meters (85 x 20 ft).
images and video courtesy of JCDecaux
JCDecaux commissioned zaha hadid design to develop a landmark advertising structure in london that integrates public art, contemporary design and digital media. as such, the billboard intends to provide brands with a distinctive communications channel that combines the latest in digital screen technology with an original structural design.
image by luke hayes
‘both a civic gesture and a promotional medium, the intertwined, looped ribbon design expresses the dynamism of pedestrian and vehicle traffic movements that intersect at this important london junction,’ says melodie leung, senior associate at zaha hadid design. ‘the stainless steel ribbon twists as it encircles the screen, defining a varying silhouette when seen from different viewpoints.’
image by luke hayes
in 2016, zaha hadid architects and JCDecaux teamed up to submit a proposed design for hollywood’s famous sunset strip in los angeles. back in 2012, JCDecaux commissioned french designer mathieu lehanneur to create a shelter with a green roof covered in foliage.
image by luke hayes
image by luke hayes
image by luke hayes
image by luke hayes
image by luke hayes
image by luke hayes
image courtesy of JCDecaux
project team:
zaha hadid design team:
design: zaha hadid with patrik schumacher
project director: melodie leung
project architect: carine posner
project team: evgeniya yatsyuk, ovidiu mihutescu, natassa lianou, saman dadgostar
project management:
project manager: JCDecaux
contract administration + quantity surveyor: lavingtons
consultants:
structure: buro happold engineering
civil engineering: buro happold engineering
MEP: hoare lea
lighting: buro happold engineering
landscape design: MRG studio
principal designer: orsa projects
construction / fabrication / suppliers:
principal contractor: knight brown construction
stainless steel: CIG architecture
granite: s.mcconnell and sons
specialty brickwork: grangewood and european building materials
LED screen: daktronics
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