zo loft's din ink now in production
zo loft's din ink now in production zo loft's din ink now in production
jan 26, 2011

zo loft's din ink now in production

‘din-ink’ by zo-loft is currently in production by fiftytwoways ltd.

turn your favorite office tool into a common cutlery item! back in 2008, italian-based studio zo-loft (andrea cingoli, cristian cellini, francesca fontana and paolo emilio bellisario) won first prize in the designboom competition ‘dining in 2015’ with their entry ‘din-ink’. after much acclaim, ‘din-ink’ is now in production by fiftytwoways ltd.

the design takes the iconic bic ballpoint pen lid, and re-imagines it as a set of pen caps cum cutlery: a fork, knife and spoon respectively. the product turns common office tools found on any desk into common utensils. now your ballpoints just has a good excuse to be chewed : use them for din-ink. the product is made from food approved materials – non-toxic eating tools, packaged in a 100% biodegradable, compostable wrap! the designers suggest to cut along the dotted line on the package to turn it into a reusable seal bag. available in black and blue, ‘din-ink’ adds a bit of humor to the bad habit of eating at the office.

all tops are made by sustainable materials, to be recyclable, non toxic and hygienic. images © designboom‘din-ink’ was shown at maison et objet in paris and is already available at merci in paris and design supermarket at la rinascente in milan.

dispensing each set of tops in an easily safe reusable wrapping, the whole set is designed to be environment-friendly.
 images © designboom

a set of pen tops that turns your ‘writing tool’ into a knife, fork and spoon during the lunch break. images © designboom

— original design idea submitted to designboom’s competition ‘dining in 2015’:

  • I’d rather pick up free disposal plastic spoon from M & S….

    shopper says:
  • fun thing!

    gadget guide says:
  • good thinking! although, I think it´ll be annoying everytime you cut a piece of steak and find your pen losing the knife cap repeatedly.

    rodrigo says:
  • For what I eat at the office this would be perfect!! Oatmeal, cereal, sandwhiches, begals and stuff like that.

    I don’t usually eat steak at the office but it may just be my culture…

    2ichard3rooks says:
  • Where do they sell it??

    imagirl says:
  • i need these for my studio! 🙂 Love the story and the concept – straight to the point and corky.

    ube's icecream shop says:
  • I’m a designer and more and more i see what designers do and more i feel bad about what would i should told i’m doing!
    F*** boried about the facts that designers have no ideas!
    So they drink and pee on a paper sheet something that they won’t never use but they like it because they feel like GOD… This big and famous creator!!!
    Stop wasting your time! stop wasting our time! Stop wasting energy and material to this f***in wanker and middle class production job! (Then i’m sure you will not find any customer for this!)
    Even an ingenior or a CEO can draw such better stuffs!
    WE ARE KILLING ourself in this way! Our profession!
    please! Stop this Sh*t! i’m dying!

    Marlo says:
  • Marlo,
    this kind of project is social criticism.
    The designers wish to point out that YOU SHOULD NOT eat in the office, but take your time and have a break.

    Rosanna says:
  • Have you got a pen I can borrow? No, but I’ve got a fork! Bonkers!

    Leslie Wilson-Rutterford says:
  • Marlo, you seem a bit angry, but I have to agree with what you’re saying…IMO this was a good idea that didn’t necessarily benefit from actually being made, in fact it somehow lost something in the process

    ... says:
  • marlo shut the hell up, these type of things put a smile on people’s face, I’d buy it – what have you got to say about that?

    Rosie says:
  • I think mario ( despite the temporary hanger ) has a point there. This is a visual pun, no more than that, and design-as-criticism is such a mambo-jambo-talk, when you know the production costs of this will never make it an accessible product and thus, show anyone what kind of lunch or dinner we’re missing. I don’t need 10$ pen caps to tell me that.

    Bruno says:
  • The 3-set (including pens and original pen caps) sells for 9 Dollars – Euro 6.50 !

    I bought one at La Rinascente in Milan says:
  • Can someone explain why these things come with pens? And why are they the same pens?? If you’re going to have them with you all the time, why not have a black, red, and blue pen or something?

    @Marlo: Yes. A voice of reason, amongst the “I would buy that!!”‘s here. Thank you

    JJJJJ says:
  • I don’t think it should be sold with the pens…. U could find tons of them in any office… But it’s a good idea to save on a material cost.

    me says:
  • That’s really amazing! NOw we dont need worry with little words soap… 😉

    Carlos Jucene (Brasil) says:
  • mudou minha vida…………..rs

    Frank says:

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