11 Nov 2025 – 22 Jan 2026
Milan, Italy
adidesignmuseum.org
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Alchimia. The Revolution of Italian Design is the first comprehensive retrospective devoted to the Milanese collective founded by Alessandro and Adriana Guerriero in 1976. Following its debut in Berlin, the exhibition returns to Milan in an expanded form with a new display conceived by Alessandro Guerriero himself — a poetic ‘carpet-raft’ that invites visitors into the group’s imaginative, utopian world.
Active until 1992, Alchimia emerged during a time of social transformation, fusing design, architecture, art, fashion, and performance into a free-spirited laboratory of experimentation. Rejecting the constraints of functionalism through their concept of ‘banal design,’ the collective reasserted design’s emotional and symbolic potential.
Featuring over 150 works, from furniture and objects to paintings and films, the exhibition traces Alchimia’s radical redefinition of design as a space for irony, storytelling, and visionary thought.
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