brazilian prosecutor wants a national ban on fast food toys
yesterday prosecutor marcio schusterschitz of sao paulo, asked a judge to ban the sales of toys with fast-food meals in outlets across brazil. he stated that the toys sold with meals at chains like mcdonald’s and burger king lead children to develop bad eating habits.
the move comes amid wide-spread concern over the link between some fast food and illnesses such as diabetes, as the U.S. congress considers requiring chain restaurants to disclose calories on their menus to help fight endemic obesity.
mcdonald’s happy meal transformer food toys, ca. 1987 – images by kerrytoonz
‘fast-food toy promotions encourage children to buy high-fat meals through the abusive creation of emotional associations – that turn them into life-long eaters of high-fat foods. it is necessary to remove toys that are used to leverage the sale of food that has little nutritional value. the meals offered are promoted with the clear objective of increasing juvenile consumption of fast food.‘ marcio schusterschitz
a judge will decide whether or not to hear the request, which targets combination meals offered by mcdonald’s, burger king and brazilian chain bob’s that typically include hamburgers or chicken nuggets, french fries and soft drinks.
source: reuters
— later this year designboom will hold a ‘design-aerobics: food course‘, which looks at the many relationships between food and design. find out how to enrol.
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I think he is right, but will not win the debate.
To some extent true, but for me as a child is was just plain fun. Eating nice food, getting a toy, playing with the box in which everything was served. So if parents watch the eating habit of their kids, is there a real problem?
MJW, i think the problem is exactely when parents don’t watch their kids eating habits, spoilling their kids with any crap food they like.
did you really enjoyed the food or you were made to think you do, with the emocional influence and the marketing strategy?
obesity is a humanity public problem and every year spends a great amount of government money treating derivating disease.
besides, theese toys are all trash, they only last a few months and then they go to trash. just some more stuff to pollute our planet.
think about it 😉
greg,
since many years brazilian cigarette packs shows large disgusting pictures of illnesses caused by smoking. nice girls in bikinis were also prohibited to be shown in bevereage ads. why can’t the toys be forbidden? i do believe this is totally possible.