naoto fukasawa interview naoto fukasawa interview
apr 18, 2004

naoto fukasawa interview

naoto fukasawa© designboom

 

 

we met naoto fukasawa in milan, italy on april 18th, 2004

 

 

what is the best moment of the day?

late afternoon, before I go home.I look up, I see the sky… that’s a good time.

 

 

what kind of music do you listen to at the moment?

simple jazz. sometimes japanese music.

 

 

 

do you listen to the radio?

yes.

 

 

wall-hung CD player for muji, 1999

 

 

 

what books do you have on your bedside table?

a japanese traditional philosophical book.

 

 

do you read design magazines?

not much. very seldom.

 

 

where do you get news from? newspapers?

around, in the air. I don’t read much newspapers, I don’t use the internet nor watch tv, news is everywhere

 

LED watch

 

 

 

do you notice how women are dressing?

casual, clean, but I really care about details.

 

 

what kind of clothes do you avoid wearing?

a tie.

 

 

do you have any pets?

no.

 

 

when you were a child, did you want to become an artist?

I wanted to be a painter.

 

 

where do you work on your artistic concepts?

of course in the office, but also… anywhere. when I get the brief of my client, then I get many ideas. that’s the most exciting moment for me.if I don’t get ideas at this time, I don’t get them later too.

 

‘infobar’, a mobile phone for KDDI/AU,

 

 

who would you like to design something for?

I don’t care. I like to work in different categories combined together, that makes something new. finding resources and trying to design new things.

 

 

which project has given you the most satisfaction?

oh …the telephone.

 

 

do you discuss your work with other artists?

about design… not much.

 

 

describe your style, like a good friend of yours would describe it.

I am not interested in buying many things, I don’t have many belongings. mostly very clean, very simple things.

 

 

left: mini LCD TV for ±0

right: humidifier for ±0

 

 

 

design means observing objectively. it means being aware of our living nature,a simple element in the larger environment. I like when a project doesn’t sell my name or my characteristic, when it is just an object that happens to be there, …no, not anonymous, just natural.

 

 

can you describe an evolution in your work from your first projects

 

to the present day?

my work is now more based on instinct and awareness. I think I refined the way to distinguish immediately the meanings relative to an object’s proper place.

 

 

 

is there any designer and/or architect ,

you appreciate a lot?achille castiglioni.

 

nf01, massage chair, in collaboration with sanyo

 

 

 

and those still working?

none.

 

 

any advice for the young ?

enjoy designing. it should be fun, not a job. it’s a way of life.

 

 

do you think that design is becoming too much

 

like fashion, without real social significance, without

 

any values to transmit, … pretty superficial?

I think this happens, it is not the design itself,it’s the trend of the design world. some people realize that design has nothing to do with fashion trends, but actually there is no such thing as a design that is ‘good’ forever. the claims ‘I want something new’ and ‘I want something I’ll never get tired of’ are contradictory and structurally conflictual. you need both things because the world has two opposite sides: serious design and fashion, they look at each other and they both become better. what lasts is what is in harmony. things that are in harmony with our thoughts (our taste) rapidly lose interest.

 

left: breakfast concepts concepts for national / matsushitatea maker:the stainless steel lid acts as a hot plate to keep cups or a teapot warm and ready to serve. orange juicer: another minimal design, reducing a juicer to the smallest size and incorporating it on top of the glass from which you drink the juice. two-slice toaster: this extremely small toaster is barely larger than two slices itself.

right: LCD monitor for NEC-mitsubishi

 

 

 

you have used the name ‘without thought’ as the title of some

 

of your workshops.

 

can you tell us more about ‘without thought’?

the design of an object corresponds to our unconscious movements and the environment that surrounds us. thinking needs time. feeling can be done in a moment.when you see something for the first time it seems to be important. but it’s the later, when you use the object that you realise that what you’ve missed initially is the essence of what design is all about.and that is the idea behind ’without thought.’

 

 

what are you afraid of regarding the future ?

people who are thinking only of making money, they make a dangerous world. or those who are only thinking about design. you need conjunction between the two, its very rare but you need someone who thinks about both, to get the right answer, to make a better life in the future.

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    latest news