video still from the animation ‘no. 1 ladies’ detective agency’ by airside image courtesy airside

today at belgrade design week UK firm airside was one of the speakers. founded in 1998 by alex maclean, fred deakin and nat hunter airside is a creative agency that work across the disciplines of graphic design illustration, digital, interactive and moving image.

airside at belgrade design week 09 - 2 video still from the animation ‘no. 1 ladies’ detective agency’ by airside image courtesy airside

in 2008 they were commissioned to create the opening and closing title sequences for anthony minghella’s screen adaptation of the no.1 ladies’ detective agency, the first book from alexander mccall smith’s best selling series.

sourcing colours from african textiles they hand painted pieces of wood, creating textures to be used within animation itself. view the animation here.

airside at belgrade design week 09 - 3 video still from the animation ‘no. 1 ladies’ detective agency’ by airside image courtesy airside

airside at belgrade design week 09 - 4 video still from the animation ‘no. 1 ladies’ detective agency’ by airside image courtesy airside

airside at belgrade design week 09 - 5 ‘airplot’ campaign for greenpeace by airside image courtesy airside

they recently launched ‘airplot’ a campaign for greenpeace opposing the construction of a third runway at london’s heathrow airport. airside created a logo and identity that was synonymous with the rural fields ‘airplot’ seeked to occupy. they created a typeface which was based on patchwork of the fields. it was then composed in blocks to create to look like patchwork of fields.

airside at belgrade design week 09 - 6 ‘airplot’ campaign for greenpeace by airside image courtesy airside

airside at belgrade design week 09 - 7 ‘airplot’ campaign for greenpeace by airside image courtesy airside

airside at belgrade design week 09 - 8 ‘airplot’ typeface for greenpeace campaign image courtesy airside

airside at belgrade design week 09 - 9 ‘airplot’ combinations for greenpeace campaign image courtesy airside

airside at belgrade design week 09 - 10 ‘alphabunnies screenprint’ by malika favre image courtesy airside

designed by airside’s malika favre, alphabunnies is created with sexy bunny ladies arranging themselves in alphabetical positions.

airside at belgrade design week 09 - 11 ‘alphabunnies screenprint’ by malika favre image courtesy airside

airside at belgrade design week 09 - 12 right: fred deakin co founder of airside, centre: natali hunter co founder of airside left: malika favre, designer and illustrator portrait © designboom

designboom attended belgrade design week held from 25 – 31st may 2009. curated by jovan jelovac the conference theme was ‘speed 2’ covering the fast pace of our times changing the world, new technologies, faster communication and networking, fast processes of thoughts and production times.