burger king ad angers mexican officials
one of burger king’s latest promotions has offended mexican officials who demanded that the television and print advertisements shown in the UK and spain be pulled. the spots for burger king’s ‘texican whopper’ feature a short mexican wrestler draped in his country’s flag and a stereotypical american cowboy.
mexico’s ambassador to spain, jorge zermeno said ‘this advertisement denigrates the image of our country and uses improperly mexico’s national flag‘. mexico has strict laws prohibiting the defamation of the flag. zermeno also added ‘it offends mexicans and mexico.‘
burger king has since stated that ‘the campaign falls fully within the legal parameters of the UK and spain and were not intended to offend anyone‘ however they have decided to scrap the campaign out of respect for the mexican culture and its people. the company said in a statement sent to the associated press it would ‘air redesigned ads as soon as commercially possible – the revised campaign will focus solely on the texican whopper sandwich and will not feature any characters or the use of the mexican flag‘. last year, absolut vodka angered many US citizens with an ad campaign in mexico that depicted an early 19th century map showing chunks of the USA as part of mexico. this campaign was also dropped.
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more commentsI´d like to say something regarding this comment
“chris saurinstein 04.17.09
maybe mexico should worry about their drug cartels more than burger king advertisements, and apologize to america for being such xxxx neighbors.”
Maybe also “americans” must be worried about not consuming more drugs! I mean does anybody has noticed that the drugs incoming from Colombia, Mexico and other countries stops and arrives always to USA, offering and demmand my friend.
Regarding the commercial… Is not offensive for me, what i’m thinking is that so common here in Mexico, we don’t care on get and consuming McDonalds, Burger King, WWE, and everything that cames from the USA
But also, instead of getting annoyed for this kind of estereotypes i could be more annoyed (also worried) for the education, for everysingle dude that preffers work on the streets, every guy that sells “pirateria” and also other things, come on, Mexico is a great country ( i work for PS here in Mexico if we do not have the potential to make great things Ross Perot even think on stablish this office) But also this big big country has a very small people in culture, on education.
COME ON MEXICO! WAKE UP!
DESPIERTEN MEXICANOS! CARAJO!
his name is el cachito and chris saurinstein? well, does anyone know what night he is going to be on jay leno? my wife wants to see him.
My little brother want s to be el cachito for halloween! he thinks chris saurinstein is a super hero! lol
In love the commercial! I want to eat a texican!
what is the movie called that el cachito is in? Is it out?
I saw el cachito,chris saurinstein at the beverly center on saturday. he was buying cologne in macys. i was too embarrassed to go up to him. i wanted to but didnt know what he would do. he also had a girl with him..so i didnt go up to him..damn!
does anyone know where to get El Cachito underpants? hehehehe..i heard they are selling chris saurinsteins el cachito underpants at a pet store called allan’s aquarium in venice ca. that is crazy! how did this pet store get them? what the hell?!