hate something

it is an advert like no other. ‘can hate be good? can hate be something we don’t hate?’ says the mystifying animated song of the uk honda campaign. and if you haven’t found yourself humming the chorus – ‘hate something, change something, make something better’ – you will probably have heard someone who was. song-narration by garrison keillor, campaign ideated by wieden and kennedy , the award-winning london advertising agency. via veer