HSBC Private Bank: supporting design peter f. braunwalder, CEO, HSBC Private Bank (suisse) SA – portrait © designboom

many of the art events that take place in basel are sponsored by banks and other financial institutions: design miami / basel 2008 is partnered by by HSBC Private Bank, whereas art basel and art unlimited are sponsored by UBS, AXA, zurich insurance company and baloise insurance.

to give our readers some insight as to why these institutions are so willing to support art and design events, designboom spoke to peter f. braunwalder, CEO, HSBC Private Bank (suisse) SA. he explained why supporting events like design miami / and design miami / basel 2008 is important to HSBC Private Bank and how their partnership began: see our video interview here

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