puma outdoor eatware – shirts with abdomen plus zone by insomnia
usually bellies get a bad rap. someone’s always trying to flatten them or suck them in, hide them, minimize them… not during belgrade design week 09! ‘rashan’ is shirt with a roasted puma emblem and an abdomen plus zone.
zipper makes room for expanding bellies image © designboom
insomnia showcase at belgrade design week image © designboom
‘rashan’ is an idea of insomnia studio image © designboom
insomnia was founded in belgrade, serbia in 2003. the company offers industrial design consultancy, branding strategies and graphic design for advertising.
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belgrade design week 09 (6)
Jun 12, 2009
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