puma outdoor eatware – shirts with abdomen plus zone by insomnia

usually bellies get a bad rap. someone’s always trying to flatten them or suck them in, hide them, minimize them… not during belgrade design week 09! ‘rashan’ is shirt with a roasted puma emblem and an abdomen plus zone.

insomnia: rashan outdoor eatwarezipper makes room for expanding bellies image © designboom

insomnia: rashan outdoor eatwareinsomnia showcase at belgrade design week image © designboom

insomnia: rashan outdoor eatware‘rashan’ is an idea of insomnia studio image © designboom

insomnia was founded in belgrade, serbia in 2003. the company offers industrial design consultancy, branding strategies and graphic design for advertising.