wolff olins, new york have designed AOL’s new identity for its future as an independent company. the new logo sees the introduction of lower case letters and a period ‘Aol.’ in a sans serif typeface placed over random imagery.

variations of the new logo:

new AOL identity by wolff olins

‘the new AOL brand identity is a simple, confident logotype, revealed by ever-changing images. it’s one consistent logo with countless ways to reveal. the new brand identity will be fully unveiled on december 10, 2009 when AOL common stock begins trading on the new york stock exchange.’

‘our new identity is uniquely dynamic. our business is focused on creating world-class experiences for consumers and AOL is centered on creative and talented people – employees, partners, and advertisers. we have a clear strategy that we are passionate about and we plan on standing behind the AOL brand as we take the company into the next decade, ‘ tim armstrong, chairman and CEO of AOL. see the new Aol. logo animated over at brand new

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