MARKETING

marketing and advertising news and projects from around the world 

bic to launch disposable mobile phone Jul 13, 2008
bic to launch disposable mobile phone

the phone will include a pre-charged battery, SIM card and an hour worth of free calls, the user need only activate the phone. although the phone can be topped up with more minutes, the disposable brand positioning of bic suggests that you can simply throw the phone away.

 

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