to follow the popular of the bravia bouncing ball ad sony have worked with director jonathan glazer to create their latest TV spot using paint explosions, which will surely prove just as popular. it took 10 days and 250 people to film. huge quantities of paint were needed to accomplish the effect. the cleaning took 5 days and 60 people. thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated. via hi-res