GLP advertising + design toronto designed this sweat measuring t-shirt for promoting a local personal trainer. the shirt is a standard grey t-shirt with a simple line down the center with measured increments of time. as the wearer works out at the gym, their sweat soaks into the shirt, changing the colour of the material. the design was created as a promotional tool for a personal trainer named roland semprie.
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Affective way to advertise. I think the visual representation will connect the public to the trainers ability to “work one out”.
Haha that is funny but just a bit disgusting!