vuitton rocks!

luxury powerhouse louis vuitton went back and paid a genius homage to their roots

with branding updates of moody pretty travel scenarios.
the ads are produced by ogilvy & mather and photographed by guru annie leibovitz,
the campaign restates travel as the fundamental and defining value, interpreting it

as a personal journey and a process of self-discovery.

 

keith richards is not only somehow still alive, but he is also the new (um…old?) face of louis vuitton.
he is strumming his guitar in a hotel room, transformed by draping black scarves with skull motifs over the lamps

and placing a skull on a bedside table the campaign is tagged with the line ‘some journey’s cannot be put into words

(ed. especially if you can’t remember them), new york 3 a.m. blues in C.’

antoine arnault, head of communications at louis vuitton, said: ‘we thought it was important to continue

with someone unexpected. I think when people are flipping through a magazine, this will stop them’.

the rolling stones guitarist said ‘I told them, I’ll only do it if you make me a guitar case with the logo on it,

and they’ve done it. I’m very proud of it. I’ll probably never travel with it, because it’s just too beautiful.’

the rocker declined payment for his participation, and instead a donation went to the climate project

pioneered by al gore richards says he’s rich enough, thank you.

mikhail gorbachev and his open vuitton bag next to him, in a khrushchev-era soviet limousine.
poking out of the bag is a publication with the headline, ‘the murder of litvinenko: they wanted to give up the suspect for $7,000.’
– even if you don’t read russian it seems to be something of a visual joke
read more here
pietro beccari, director of marketing at louis vuitton, said the goal of the new campaign was to broaden

the appeal of the brand particularly in relatively new markets like russia and china.
vuitton, part of the LVMH moët hennessy louis vuitton luxury-goods conglomerate, also wants to ingratiate

itself with men products for women now represent about 65 percent of sales, he said.

gorbachev was initially reluctant to participate, but he was persuaded when vuitton made a donation

to his environmenta charity, green cross international, which is cited in the ad.

catherine deneuve  on a vuitton case in front of a steam locomotive at the gare d’austerlitz in paris

 

 

 

andre agassi and steffi graf are sprawled on the hotel bed in a loose embrace