brand moss has arrived and her new image sealed ! identity masterminded by peter saville, in collaboration with typographer paul barnes. ‘originally were going to go with kate’s handwriting, but didn’t like the way ‘moss’ looked, so instead they grabbed vintage issues of harper’s bazaar. the kate moss font is a variation on the type they saw there. image: kate moss font and a typeface by alexey brodovitch (art director of harpers bazaar 1934-58). via creative review and guardian