THE LAUGHING COW'S 90th anniversary
90 years of playful history
by alexandre pires from portugal
designer's own words:
the "vqr" brand
the "new" birthay brand is the main point of the project. i´ve only made use of the brand elements to expose the new corporate image. Alse i´ve played with the q, making it playful, connecting the composition with de 90th birthay, repeating the element 90 times.
the project is about presenting the new identity to the public.

