Ajust by selma durand from italy

The online shoe sales industry is a fast-growing market as consumers increasingly shift purchases online.

However the user experience can still to be improved and the customers needs, anticipated. Thus it can be frustrating for a customer to return shoes he just bought when the size does not fit well. This is where Omoiyari comes into play, it is a form of Japanese service excellence where the needs of the customer are anticipated.

Taking inspiration from this unique perspective to service, I created Ajust, a shoe template which makes it easier to find the perfect shoe online. One buying shoes on the internet can use the service Ajust. It enables user’s to accurately measure their feet, increasing user satisfaction and reducing the number of returned items.

The user simply prints the template of the desired shoe on a A4 paper sheet, cut along the dotted lines and place under foot. Lines on the page measure length and width, while the cut strip measures height (instep) by wrapping over the top of the foot. Once measured, the user can see if the shoe fits perfectly.

The presence of a shoe template is a form of Omoiyari, because it meets those needs of the customer before the customer is even aware of it. It is this sort of customer service focus that makes life so much more smooth and comfortable.