dumb bell by tommaso ceschi from italy
designer's own words:
The whole communication of "Mr. Clean" trademark is principally based on strenght and physical power concepts , well represented by the famous bald muscle man logo. With this dumb-bell packaging we have tried to find a simple but incisive shape to strenghten that idea and to give product more visibility on supermarket shelf. We have also considered packaging reusability as an important feature: the empty bottle can be easily filled with water or sand and transformed in a colourful dumb-bell for fitness. A fun excercises booklet inside the cap can be useful for home training.
this design perfectly articulates the 'mr. clean' brand through this iconic packaging design.
although not entirely original, the bottle design is well suited for the brand.