ediots_humor clothing for emotional idiots by sandip paul from india

Bhushan, a young entrepreneur from Nagpur (which happens to be the exact geographical center of India) approached me to create the brand story and visual identity for his T-shirt company - EDiOTS.
There was no reason for me to help him establish his venture as a Humor Clothing brand…other than the thought that I was going to impact the solar plexus of the Indian Youth with my dry sense of sarcastic humor.
After all I have a social responsibility towards good humored, laid back, often tortured emotional idiots...(me being one of them!)

The collection portrays feelings of the Indian Youth in the current socio-economic scenario.
To know more about the brand please visit: http://humor-clothing.blogspot.in