![ediots_humor clothing for emotional idiots](https://static.designboom.com/wp-content/compsub/126875/2013-01-27/img_1_1359283520_ea06df0f37ee3cf9dfc6237ae4547838.jpg)
ediots_humor clothing for emotional idiots by sandip paul from india
designer's own words:
Bhushan, a young entrepreneur from Nagpur (which happens to be the exact geographical center of India) approached me to create the brand story and visual identity for his T-shirt company - EDiOTS.
There was no reason for me to help him establish his venture as a Humor Clothing brand…other than the thought that I was going to impact the solar plexus of the Indian Youth with my dry sense of sarcastic humor.
After all I have a social responsibility towards good humored, laid back, often tortured emotional idiots...(me being one of them!)
The collection portrays feelings of the Indian Youth in the current socio-economic scenario.
To know more about the brand please visit: http://humor-clothing.blogspot.in
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