faster braking by toshi fukaya from usa

A new concept for a bicycle brake system.
This rolling grip brake mechanism promotes cycling safety for eliminating the action to reach to those brake levers on ordinary brake system which gives a direct and quicker response time. Also feels much safer for not having to keep fingers on brake lever all times.
Feedbacks from user testing was that they were convinced that this was easier to use and more logical compared to the traditional brake system.